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Case Study Snowbitch.cz

Case Study Snowbitch.cz

Snowbitch sells young street and skate fashion. The target was to improve sales. The state of offered products was standard for the industry at the time – manually selected products and categories. We added product relationships, applied user preferences (mainly brand, color and the type of clothing) and also short and long term trends.

The result? Very satisfying 24% increase in revenue!

  • The behavior of visitors changed – they stick around on the website longer, browse through more pages and return more frequently. We’ve recorded a 27% increase in returning visitors.
  • The conversion rate increased by 7.8%, and the AOV (average order value) by 1.7%.
  • Assisted conversions reach more than half of all transactions, and they also increase the AOV.

Home page

Persoo OFF

The homepage had manually selected products. This had very low change of engaging the visitors

Persoo ON

We’ve replaced that with behavior-based recommendations. If the visitors viewed jackets, we’ve shown jackets. If they visited products from the brand Skullcandy, we showed the items from Skullcandy. And so on.

The CTR rose by 500%!

Product categories

Persoo OFF

The categories did not have any recommendations, the visitor had to search, filter and browse.

Persoo ON

We’ve ordered the filter according to the visitor’s preferences. Persoo also replaced the first row of products. There, we took into account preferred colors, brands, other visitor’s preferences, unvisited products, labeled products (tip, new, discount), view and sell trends and more.

We cound not compare the direct impact since there was no original box to compare it with.

Product detail

Persoo OFF

The product detail did not have any recommendations. How could the visiting girl know, that she can buy the top of the swimsuit bottom that she likes?

Persoo ON

We added two lines of products, one with personalized alternatives and one with last viewed products.

The CTR of recommended alternatives got to 47.1%, compared to previous 0%.

Prebasket

Persoo OFF

The prebasket did not contain any recommendations. What a shame.

Persoo ON

We’ve placed relevant products into the prebasket too. Based on what was placed in the basket, other customers’ cross-sell and the visitor’s preferences.

The CTR of the prebasket got to 5,2 %

Other cool improvements

Persoo ON

Since Persoo is very flexible, we’ve shown that by personalizing the list of brands.

The CTR increased by 10%.

All these adjustments, even though not measurable individually, had a great impact on the total revenue.

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